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Let Us Play

Research,

Branding,
Social Action

Let Us Play is an innovative initiative that harnesses the power of graphic design to spark social change in sports. With a focus on Social Action, Brand Development, Research, and Ideation, this project aims to reshape the narrative around equality in athletics.

Through bold brand expression, athletic apparel, and product design, Let Us Play ignites a conversation about inclusion and fairness. The movement highlights the stories of transgender athletes like Layshia Clarendon and Mack Beggs, whose voices challenge traditional norms and inspire fans to engage with the cause.
At its heart, Let Us Play strives to redefine equality in high school athletics. The project creates an opportunity for fans and the general public alike to reflect on the discrimination transgender athletes face, using design and branding as tools to raise awareness and drive change. By amplifying these conversations, Let Us Play pushes for a more inclusive and equitable future in sports.
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