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Through brand identity LET US PLAY a controversial conversation but advocates for equality. Transgender athletes such as Layshia Claredon and Mack Beggs are the faces of this movement and will push fan-based engagement. 

LET US PLAY utilizes graphic design in sports, to create social change. The elements in this project include brand expression, athletic apparel, and product design. 

KEY ELEMENTS

Social Action

Brand Development

Research and Ideation

LET US PLAY

Research

Through the branding of this movement, LET US PLAY will redefine equality in high school athletics. Product and athletic apparel will start a conversation between fans, to the everyday person. LET US PLAY raises awareness for Transgender discrimination in high school athletics and pushes a change. 

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