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Logo Exploration

Using the primary yellow for Tank is important. The alternative options are black and white. The boldness of the word mark allows for elements to be placed closely above and below.

The yellow word mark is a statement, which is why it’s placed in the center of the mouth guard. The casing is inspired by vintage tobacco cans. Athletes can utilize the tin case as a carrier for their mouth guard.

Product Design

Here at TANK we provide quality mouth guards for boxers at all levels. Our product is built to win, and so are you. We wanted aa bold, recognizable and unique word mark. 


Product Design

Brand Development



Research and Process


Other athletic assets such as water bottles, sweat rag and apparel, contribute to the TANK company and values. 

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