We added a cocktail truck and a fresh new cocktail menu. Social media will be simple and give energy to our products. Our photography will be styled and connected to our color theory.
Brand Development
In today's age, social media presents is essential. We pushed for a surf-inspired app and clean airy social media.
Social Content and Consumer Assets
Throughout the re-brand, we shift Islands from Hawaiian culture into surf culture. The brand surf story aligns and is key for the company. We push fun and bright aspects, such as color and atmosphere.
KEY ELEMENTS
Brand Strategy
Innovation
Development
ISLANDS REBRAND
Research and Process
Research included field studies of on site restaurants, as well as online. Process included sketching and mind maps.
Logo Solution
Our primary logo is full color, and inspired by surf culture, and utilizes all of our brand colors.
