​The Islands rebrand was all about transforming the restaurant’s identity from a Hawaiian-themed vibe to one that truly captures the energy and lifestyle of surf culture. The goal was to create a fun, vibrant, and adult-focused dining experience that showcases what Islands does best: serving up delicious burgers, creative cocktails, and good times. Through research and on-site visits, it became clear that while the food and atmosphere had potential, the branding needed a refresh to feel more timeless and authentic.